Insights

Articles

Our analysis of the questions leaders face when deciding on technology: what it returns, how it is governed and what it costs.

ROI analysis August 2026 2 min read Why the return on AI spending is so hard to show Why AI spending is easier to count than what it returns, and why the measure of success has to be agreed before the money is committed.

Enterprise technology August 2026 2 min read Why falling AI prices have not cut the bill Why a lower price per use of AI does not mean a smaller bill, and what leaders should measure instead.

Enterprise technology July 2026 2 min read Adoption stalls where nobody owns the decision. Why budget ownership, tool sprawl and decision rights are governance questions, and why they come before any further purchase.

ROI analysis May 2026 2 min read The business case that talks you out of the investment How to write a business case that can recommend stopping, and why the measure of success has to be agreed before any figures are produced.

Enterprise technology February 2026 2 min read Write the selection criteria before the first vendor call. Why selection criteria should be written before the first vendor demonstration, and what they need to cover, including the exit.

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A briefing is a confidential conversation with the executive accountable for a technology decision. We set out how we would approach the question and what evidence it would require. Scope and fees are agreed in writing before any work begins.

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